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Lead Generation and Digital Marketing, Getting Results, a Guide

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Searching for new customers that stand to grow and develop your business whether it’s sales, investor, or property leads is called lead generation. It’s a crucial element of how many companies drive more customers to their product or service.

This combined with digital marketing is bound to give you great results. Digital marketing includes everything online from blogs to ads and is proven to be beneficial to both the lead generation companies and those looking to increase their customers and sales.

So how does Lead generation and Digital marketing work together to bring you great results?

In this article, we are going to show you how! So lets first start with the brief answer.

Why is digital marketing important to get sales leads? With many businesses and individuals looking for products and services digitally, it’s crucial to have a solid digital lead campaign in order to maximize the significant potential. With a huge amount of buyers using google to research, digital methods can significantly increase leads.

So now we’ve nailed the short answer, let’s start by taking a look at why it’s a great idea to use a Lead generating company in order to grow your customer base.

What is the purpose of lead generating companies?

The purpose of lead generating companies is to be the connecting bridge between buyers and sellers.

A great lead generation company works by collecting your information about what you have to offer or what you require and then advertises directly onto a range of different platforms and directs possible buyers, investors, or sellers that offer you the most benefits your way.

What does lead generation include?

Lead generation can be divided into three categories, each serves a different purpose but ultimately they all share the same goal, which is to benefit you and/or your business.

Let’s take a look at those three categories below so we can understand a little better how Lead generation drives your sales.

Sales leads

The reasons behind many companies’ success are hard work, dedication, and great service. Many companies strive to make sure they are firing on all cylinders in these categories.

However, all of that is in vain if there are no customers, no one to do all that work for, and no one to sell your stellar service or product to. This is where having a great stream of sales lead comes in.

Your sales leads will direct customers and clients towards your business and help to develop and grow the company.  Without a steady supply of sales leads, any business is just a great idea!

Investor leads

In this age of inflation and constant competition setting up a new business with high levels of success can feel a real challenge. However, by building your investor leads, it can help to raise you above your competitors and get a head start in becoming the leading light in your industry.

Investor leads are basically getting anyone to invest in your company. It’s a win-win for both sides, the company gets financial help and the investor benefits from future profits.

Property leads

Loosely defined, the word ‘leads’ refers to possible sellers and buyers. Real estate is one of the most crucial parts of an economy.

Buying a property or selling it can both be equally challenging. Everyone is always on the lookout for an opportunity to invest in some sort of real estate for future profits. This opportunity is known as ‘property leads’

So now we’ve looked at some of the types of leads available, let’s take a look below at how leads are generated, in order for us to understand a little better how this will work with digital marketing.

How to generate leads

Whether you’re a lead generating company or someone that is looking for opportunities to increase your customer base leading to an increase in sales, let’s take a look at some of the processes required to build up your pot of potential leads.

Collecting leads

Collecting leads does come with a series of challenges for companies collecting leads themselves or a lead generating company are looking for multiple leads in order to show a significant increase in sales.

This can require a little thinking out of the box for both parties and a robust campaign.

 But to get you started, here are some tips and tricks that may help anyone looking to increase leads successfully.


Now that you know all about your competition and all the stakes. It is time to dive into business. A lead generating company’s main goal is to gather as many sellers as they can.

One way to do that is to get in contact with local businesses and make agreements with them. They pay you to advertise their business and in return, you direct possible buyers their way.


Once you know your audience and have a generous list of sellers in your hand, it’s time to look for potential buyers and that’s where marketing comes in. Marketing in general has a lot of branches.

It’s absolutely crucial to understand your target audience and then invest in marketing strategies that’ll best reach them.

Some marketing tools include digital marketing, newspaper marketing, board advertisements, and television advertisements.

“It’s absolutely crucial to understand your target audience and then

invest in marketing strategies  that’ll best reach them

Finding leads for yourself

Good ways of building your own leads can be through a vast range of ways, right from newspapers, television, and leaflets, through to social media adverts and other digital platforms.

However, finding the perfect fit, the one that benefits you the most and checks out all the points on your list of requirements can be quite a challenge.

Research, observation, direct meetings, and the wealth of digital platforms available can help to grow your important lead list.

So why is digital marketing a great resource for lead generation? Let’s find out.

Why digital marketing is ideal for lead generation

Living in a digitalized era where everything is just a click away, digital marketing is one of the best forms of marketing.

In recent years, the shift of downtime and also working time of many has been directed more in terms of screen time. So the place you are more likely to find the largest number of potential clients is on social media such as Facebook and Pinterest, websites, apps, and a raft of other digital platforms.

Many prefer to do their research online which is why digital marketing gives you one of the best routes in which to increase your leads leading to company growth and more sales.

Another real benefit of digital marketing is it’s also much more cost-efficient as compared to other forms of marketing.

“Living in a digitalized era where everything is just a click away,

digital marketing is one of the best forms of marketing,”

All the answers, to all your potential new customer’s queries, doubts, and curiosity are just a google search away.

Researching products and services from the comfort of their own home during working days, evenings, and weekends is where a huge number of your potential prospects are! 

So how do you make sure a digital lead campaign works for you?

How to get the best results

For the best results, you need to be at the top. Literally and figuratively. Your Digital marketing campaign will not give you the best ROI if your website isn’t on page 1 of Google.

According to experts in 2019 there are an estimated 4,083,105,000 Internet users in the world, but if your site isn’t leading the way, those potential leads may well go to your competitors.

A sad fact is that 75% of searchers don’t even make it to the 2nd page of Google, so if you’re not on that first page you may remain undiscovered.

So make sure before you begin your digital lead campaign, you look at budgeting for ‘search engine optimization’ and give thought to your keywords, paying for first-page advertisements, and hiring experts to help you get the page ranking required to blast your sales lead campaigns.

“A sad fact is that 75% of searchers don’t even make it to the 2nd page of Google,

so if you’re not on that first page you may remain undiscovered.”

And finally…

So now you know the best ways of finding all types of business leads to grow your company and drive your sales, where do you go to find a lead generation company with their finger on the pulse of investors?

If you’re based in the UK and are looking to significantly grow your company by finding investors for your business, get in touch with a member of our expert team, and together, we’ll work with you, to find the best solution.

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